RC MOD 3 The Overall Strategy that Barbara Should Focus Project


  1. Now that Barbara has an understanding of the factors that influence clinic performance, it is time to set priorities and develop a preliminary strategy. A clear strategy helps to focus energy and resources, establish organizational direction, and strengthen operations where there are opportunities for improvement.
    For this project assignment on UCCO, complete a minimum of a 2-page report to describe a high-level strategy with associated action items for, to include the following concepts:
    • Based on the results of the SWOT analysis, what should Barbara recommend as an overall strategy?
    • How will the selection of the chosen EHR system contribute to the strategy? Further explain why it was the best choice.
    • On what basis should she develop actions items? What should the action items be, as they directly relate to the strategy?
    • What should the recommended outcomes and/ or long-term goals be, based on the action items?
    • Visit the Rasmussen online Library and search for a minimum of 2 articles covering the topics of strategic planning and healthcare management. Conduct academic research using the library’s databases, like:
    • CINAHL
    • Discovery
    • Business Source Complete via EBSCO
    • Business via ProQuest

      Example for the paper:


Strength: Long Term Provider in the Community

Weakness: Financially Challenged

Opportunity: Market Specialist, Increase Patient Experience to increase Market Share

Threat: Increased competition



Strength: Long Term Provider in the Community

Strategy: Ensure employee satisfaction and low turnover

EHR Support: use the system to generate surveys: share positive feedback

Weakness: Financially Challenged

Strategy: Require pre-pay, increase price, offer private pay price schedule

EHR support: Track finances using the financial program housed in the EHR


Opportunity: Market Specialist: Market Specialist, Increased patient Experience to increase market share

Strategy:: Create a marketing plan to target local primary care docs & ER docs: to speak to specialist offered

EHR Support: Track Patient visits by specialty to see if marketing is working

Action Item Example: Create Marketing Promotional materials, host on Open House targeted towards medical professionals


Opportunity: Market Specialties, increase patient experience to increase market share

Strategy: Create a Marketing plan to target local primary care & ER docs: speak to specialist offered

EHR Support: Track patient visits by specialty to see if marketing is working

Action Item Example: Create Marketing Promotional material, host an Open House targeted towards medical professionals

Targeted Goals: Increase Specialty Visit by 20% in Quarter 1

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