Description
- Now that Barbara has an understanding of the factors that influence clinic performance, it is time to set priorities and develop a preliminary strategy. A clear strategy helps to focus energy and resources, establish organizational direction, and strengthen operations where there are opportunities for improvement.
For this project assignment on UCCO, complete a minimum of a 2-page report to describe a high-level strategy with associated action items for, to include the following concepts:- Based on the results of the SWOT analysis, what should Barbara recommend as an overall strategy?
- How will the selection of the chosen EHR system contribute to the strategy? Further explain why it was the best choice.
- On what basis should she develop actions items? What should the action items be, as they directly relate to the strategy?
- What should the recommended outcomes and/ or long-term goals be, based on the action items?
- Visit the Rasmussen online Library and search for a minimum of 2 articles covering the topics of strategic planning and healthcare management. Conduct academic research using the library’s databases, like:
- CINAHL
- Discovery
- Business Source Complete via EBSCO
- Business via ProQuest
Example for the paper:
UCCO SPECIFIC SWOT EXAMPLE- THIS IS NOT INCLUSIVE
Strength: Long Term Provider in the Community
Weakness: Financially Challenged
Opportunity: Market Specialist, Increase Patient Experience to increase Market Share
Threat: Increased competition
UCCO OVERALL STRATEGY & HOW WILL EHR SELECTION SUPPORT THIS
Strategy:
Strength: Long Term Provider in the Community
Strategy: Ensure employee satisfaction and low turnover
EHR Support: use the system to generate surveys: share positive feedback
Weakness: Financially Challenged
Strategy: Require pre-pay, increase price, offer private pay price schedule
EHR support: Track finances using the financial program housed in the EHR
UCCO ACTION ITEMS
Opportunity: Market Specialist: Market Specialist, Increased patient Experience to increase market share
Strategy:: Create a marketing plan to target local primary care docs & ER docs: to speak to specialist offered
EHR Support: Track Patient visits by specialty to see if marketing is working
Action Item Example: Create Marketing Promotional materials, host on Open House targeted towards medical professionals
UCCO GOALS
Opportunity: Market Specialties, increase patient experience to increase market share
Strategy: Create a Marketing plan to target local primary care & ER docs: speak to specialist offered
EHR Support: Track patient visits by specialty to see if marketing is working
Action Item Example: Create Marketing Promotional material, host an Open House targeted towards medical professionals
Targeted Goals: Increase Specialty Visit by 20% in Quarter 1
