Description
Create a digital advertisement that provides an emotional appeal to reach your target segment of customers; influencing them to buy your product. Include the following elements in your ad:
A logo and/or slogan
A headline
At least 300 words of body copy listing 2 features and 2 benefits of the product
A visual communication element
A 500-word summary of your creative intent that includes:
The target market’s demographics and psychographics; and how the creative ad connects with the selected customers.
Part 2:
This will be an electronic sales pitch or presentation of 500-750 words, including the following elements:
A promotional element, such as a coupon; discount; or buy one, get one free
Explanation of how you will influence your customer to buy the product
Explanation of why you would use the ad that you just created in addition to the sales pitch to encourage a purchase
